More on Walmart’s data insights rebranding — RetailTouchPoints.com

More details are emerging about Walmart’s decision to rebrand Luminate as Scintilla:

“As part of the rebrand, the solution also will do away with the Walmart genus to go simply by Scintilla, although it is still wholly a Walmart product. Hard as it may be for those of us in the U.S. to imagine, the Walmart name doesn’t carry the same level of name recognition in all global markets, not to mention that in many international regions Walmart operates under other banners.“

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