Private Label Products
The young Millennial and Gen Z shoppers differ from older Gen X and Boomers in many respects. One major difference is in product brand loyalty. Younger shoppers are less loyal to a retailer or...
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Blog
Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
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Must Arrive By Date (MABD)
Today’s customer has more options than ever to purchase exactly what they want when they want it. With the ability to shop brick-and-mortar and online, it’s no longer a question of...
READ MORELoss Leader Pricing
Retailers use a variety of pricing strategies to entice customers. From sale pricing to buy-one-get-one (BOGO) and Rollback to clearance, there are many ways to market a reduced price. However, one...
READ MOREAverage Unit Retail (AUR)
What Is Average Unit Retail? Average Unit Retail (AUR) is the average selling price of an item. It is calculated by dividing the total sales in dollars by the number of items sold and is often used...
READ MOREGondola Display
What Is a Gondola Display? A gondola, specifically a gondola fixture display in retail, refers to a free-standing unit used to display merchandise. The store gondola usually stands vertically with a...
READ MOREEnd Cap Display
What Is an End Cap Display? An end cap display (or endcap display) refers to merchandise displayed on a shelving unit at the end of an aisle in a retail store. Sometimes called a feature, the end cap...
READ MOREWhat Is 8th & Walton? Part 3: Full Service Support
8th & Walton supports Walmart suppliers three ways: Walmart supplier training classes Custom advisory and one-on-one training Full service support In part three of our “What Is 8th &...
READ MOREWhat Is a Walmart DSV? How To Become a Drop Ship Vendor
A drop ship vendor (DSV) for Walmart is a vendor that keeps merchandise in their own warehouse then ships it directly to customers when purchased on Walmart.com. Not all Walmart suppliers are...
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