Everyday Low Price (EDLP)
What Is Everyday Low Price? Everyday Low Price (EDLP) is a pricing strategy used by retailers which promises customers the lowest prices in their store without having to use a coupon, wait for a...
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Blog
Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
Category: Marketing & Promotion
Why Should I Invest in a Free Sampling Campaign?
The year is flying by fast. How are sales this week? If your meetings lately have ended with the phrase, “Well, we’ll make it up in the fourth quarter,” it may be time for some...
READ MOREHow Retailtainment Is Killing Your Profit
Retailtainment has been a brick and mortar buzz word for decades. If a competitor met your price and great service, the next step was to give that customer a unique experience in the store....
READ MOREPowerful Marketing, or Feeling Lost in the Shuffle?
Your product or services are absolutely top-notch. Now it’s time to tell the world; in other words, it’s time for a marketing campaign. If you’re not a marketer at heart, sitting in...
READ MOREWalking the Store with Menasha – Part 1
Packaging and Displays Within a Store By Marie Clapper Perhaps Kerry Bailey (Menasha Packaging and Displays) has never before been compared to Aristotle. But going on a store walk-through with him...
READ MOREHow to Utilize Mobile to Engage with Millennials
Most of us know that Millennials are rather attached to their mobile devices. They use them throughout the day for communication, to play games, to check information, and to shop. What may surprise...
READ MOREMobile Solutions Boost Visibility and Results
Molly Glover Gallatin, VP of Marketing, Gigwalk Your company has invested huge amounts of time and money in new product introductions and marketing and promotional programs. But you don’t have a...
READ MOREUse Content to Grow Online Sales
When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is...
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