Gen Z retail trends — PYMNTS.com

Gen Z is shaking up retail, enjoying live shopping online as well as browsing physical stores:

“While live shopping in the U.S. has gained some traction, it remains far behind China’s explosive growth, with platforms like TikTok Shop reaching significant sales. Despite this, live shopping could account for more than 5% of U.S. eCommerce by 2026, according to a Friday (Dec. 27) Modern Retail article. Meanwhile, MIT has noted that physical retail is making a strong comeback, with Generation Z leading the charge.“

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