Influencer trust on the rise — MarketingDive.com

Consumers increasingly trust online influencers, though “authenticity” is not the top consideration when it comes to who they follow or making purchase decisions:

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they trust influencers even more than they did six months ago while nearly half say they trust influencers as much today as they did in the past.

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