Are grocery shoppers abandoning e-carts? — ChainStoreAge.com

Photo by Christin Hume on Unsplash

Consumers have become increasingly disillusioned with online grocery shopping:

According to first quarter 2023 analysis of more than 58 million shopper baskets of actual purchase data across the U.S. and Europe from SymphonyAI, more than half (52%) of e-commerce grocery shoppers left the online channel over the last year.

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