Walmart shutting down Roblox space — MarketingDive.com

 

Walmart has shut down its Roblox space in the metaverse amid privacy concerns:

Walmart claims that Universe of Play’s closure was a planned part of its strategy. The experience was promoted as ‘the ultimate virtual toy destination’ and included products tied to popular franchises like ‘Paw Patrol’ and ‘Jurassic World.‘”

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