Walmart partners with Perfect Corp. for virtual makeup try-on — AdWeek

Walmart mobile app users will be able to virtually try on cosmetics from major beauty brands:

Available through the Walmart mobile app, this virtual try-on technology will allow people to “try on” more than 1,400 products from over 20 beauty brands, including Almay, CoverGirl, Maybelline, Revlon, Rimmel and Neutrogena.

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