Walmart offers Luminate Insights Activation to Walmart Connect users — ChainStoreAge.com

By 8th & Walton | on April 17, 2024

Walmart now offers Walmart Luminate as an integration within Walmart Connect:

“The discount giant is now offering its Walmart Luminate platform, which provides a unified picture of category performance and consumer trends at scale, as a self-serve integration for participants in its Walmart Connect retail media network (launched in 2021 as a revamped version of the Walmart Media Group).“

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About the Author

8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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