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Walmart & Innovid offer enhanced connected TV ads — Chain Store Age

By 8th & Walton | on March 22, 2023

Photo by Karolina Grabowska

Walmart and Innovid have partnered to provide enhanced ads to consumers with Smart (or connected) TVs:

“The partnership applies to Walmart DSP’s off-site inventory, and connects and measures both online and in-store performance, offering targeting, reporting and omnichannel insights down to a granular level. By integrating Innovid’s dynamic creative optimization technology (DCO) with its DSP, Wamart enables advertisers to automatically optimize their content to deliver messaging and design tailored to each customer, in real time.“

Retail technology is always changing. Our Walmart RFID 2023: What Suppliers Need to Know class can keep you up-to-date.

About the Author


8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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