Walmart and Innovid have partnered to provide enhanced ads to consumers with Smart (or connected) TVs:
“The partnership applies to Walmart DSP’s off-site inventory, and connects and measures both online and in-store performance, offering targeting, reporting and omnichannel insights down to a granular level. By integrating Innovid’s dynamic creative optimization technology (DCO) with its DSP, Wamart enables advertisers to automatically optimize their content to deliver messaging and design tailored to each customer, in real time.“
Retail technology is always changing. Our Walmart RFID 2023: What Suppliers Need to Know class can keep you up-to-date.