Walmart Connect pilots in-store product demos —

Walmart is piloting two new in-store ad formats, a digital shelf and a video wall, to help advertisers reach customers in stores:

Walmart Connect is bringing in-store demonstrations that offer product samples to customers as they walk through the store in-house and scaling them across the U.S. Suppliers will soon be able to seamlessly integrate demos into their campaigns across digital and in-store experiences.

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