Walmart & Adore Me expand partnership — PYMNTS.com

Adore Me, a direct-to-consumer lingerie brand, has partnered with Walmart to launch an exclusive line of lingerie called Adored by Adore Me. The partnership will allow Adore Me to reach new customers and expand its brand awareness:

While it’s not unheard of for apparel brands to develop offshoots for big-box stores, it’s less common for D2C companies to create a separate line for a company such as Walmart, the report stated.

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