Study: Walmart gains ground with affluent shoppers — GroceryDive.com

Walmart+ app in use at Exxon Mobil station on Tuesday, March 15, 2022 in Spring, Texas. (Paul Ladd/AP Images for ExxonMobil)

Affluent shoppers, concerned about costs, are shopping at Walmart:

The firms found that Target and Walmart have gained ground with upper-income online grocery shoppers as high inflation prompts consumers to look for ways to stretch their budgets.

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