Study: Cart abandonment tied to security concerns — ChainStoreAge.com

Many consumers abandon their e-commerce carts because of security concerns. Suppliers who want to increase online sales may benefit from partnering with established third-party marketplaces such as Walmart’s!

That’s according to a study by e-commerce solutions provider Radial, which found that the two primary culprits behind the surge in online cart abandonment are the security of the website being shopped on (48%) and concerns about the use and security of personally identifiable information (PII) (45%).

How to Navigate Walmart’s Supply Chain can help you and your team get up to speed with supply chain compliance.