Pew Research halts “generational framework” — RetailWire.com

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Pew Research plans to stop presenting its findings along generational lines, noting that speaking of “Millennials” or “Boomers” doesn’t acknowledge the significant diversity between people born within the same time period:

She acknowledged and agreed with the criticism – heard in complaints over Millennial and Gen-Z stereotypes – that with a typical generation spanning 15 to 18 years, there’s ‘great diversity of thought, experience and behavior within generations.‘”

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