More on Walmart’s in-store digital marketing — RISNews.com

Walmart and Giant Eagle are investing in retail media platforms to reach shoppers through digital and in-store experiences. Walmart is focusing on in-store demos and audio experiences, while Giant Eagle is launching a proprietary retail media network:

“Walmart’s digital experience developments were laid out in a June 5 blog post by Whitney Cooper, head of omnichannel transformation at Walmart Connect. For now, the retail giant is focusing its efforts on in-store digital experiences as, according to the company, most of its shoppers (88%) are making purchases at their brick-and-mortar locations. The roll-out will take a two-way approach: in-store demos, and in-store audio experiences.“

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