Is Walmart trying to take on Trader Joe’s? — RetailWire.com

Walmart’s decision to launch its “bettergoods” private label has some analysts wondering if Walmart is targeting the Trader Joe’s demographic:

“A Wall Street Journal article described the launch as ‘a big strategic bet’ to compete better against Costco, Trader Joe’s, and Whole Foods — all known for their distinctive private labels. The WSJ wrote, “It is likely to rankle food manufacturers already fighting for space on Walmart’s shelves. And it is part of Walmart’s efforts to keep bringing people to its stores even when they aren’t on the hunt for inexpensive necessities.”

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