Is generative AI the final frontier for Walmart vs. Amazon? — PYMNTS.com

Walmart and Amazon are taking their retail battle to the realm of generative AI:

“As Amazon steps up its investments in GenAI, Walmart is looking for ways to keep pace. Earlier this year, the retailer introduced new AI features into its app, and it is using large language models (LLMs) from Microsoft’s Azure OpenAI Service, as well as retail-specific models Walmart has built itself to improve search functionality.“

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