Consumers wary of holiday spending — RetailDive.com

Photo by Arnel Hasanovic on Unsplash

Many holiday shoppers are choosing to either not increase their holiday budgets or actually lower them:

Just 24% of shoppers surveyed said they would spend more this holiday season, while 43% will spend about the same. Nearly a quarter of shoppers said that the cost of holiday shopping will stress their budgets.

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