Loss Leader Pricing
Retailers use a variety of pricing strategies to entice customers. From sale pricing to buy-one-get-one (BOGO) and Rollback to clearance, there are many ways to market a reduced price. However, one...
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Blog
Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
Category: Walmart Supplier Glossary
Gondola Display
What Is a Gondola Display? A gondola, specifically a gondola fixture display in retail, refers to a free-standing unit used to display merchandise. The store gondola usually stands vertically with a...
READ MOREEnd Cap Display
What Is an End Cap Display? An end cap display (or endcap display) refers to merchandise displayed on a shelving unit at the end of an aisle in a retail store. Sometimes called a feature, the end cap...
READ MOREWhat Is a Walmart DSV? How To Become a Drop Ship Vendor
A drop ship vendor (DSV) for Walmart is a vendor that keeps merchandise in their own warehouse then ships it directly to customers when purchased on Walmart.com. Not all Walmart suppliers are...
READ MOREAction Alley
What Is Action Alley? Action Alley (also known as the racetrack) refers to the square aisle that goes around the inner perimeter of a retail store. Action Alley separates departments and is usually...
READ MOREDirect Store Delivery (DSD)
What Is Direct Store Delivery? Direct Store Delivery (DSD) is a supply chain term that explains how a supplier’s product is shipped to a retailer. Sometimes referred to as Direct Store...
READ MOREEveryday Low Price (EDLP)
What Is Everyday Low Price? Everyday Low Price (EDLP) is a pricing strategy used by retailers which promises customers the lowest prices in their store without having to use a coupon, wait for a...
READ MOREAdvanced Shipping Notice (ASN)
What Is Advanced Shipping Notice? Advanced Shipping Notice (ASN) is a document prepared by a supplier (the shipper) and submitted to a retailer (the receiver) that specifies the shipping dates and...
READ MOREWalmart Packaging Terms: Each, Pack, Case, & Pallet
New suppliers to Walmart are sometimes confused about the different terms used for Walmart packaging. Walmart’s hierarchy of packaging has four straight-forward levels: EACH – A unit intended...
READ MOREPretty Darn Quick (PDQ)
What Is “Pretty Darn Quick” in Retail? PDQ is an American acronym meaning “Pretty Darn Quick.” The term was made popular in Walmart stores as the early name for today’s...
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