Walmart succeeds with private labels while Amazon struggles — Investopedia.com

Walmart and Costco are doing great with their private label offerings, while Amazon is cutting back. Why is this happening?

“Comparing the top e-commerce retailers, Walmart and Costco take the top spots at 42.6% and 11.5%, respectively. Amazon, further down the list in 5th place, only has 6.4%, which begs the question: why is Amazon struggling with private label sales when other retailers are thriving?“

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