Walmart shoppers like private label products — CivicScience.com

A recent survey shows that younger shoppers, as well as Walmart customers, favor private brand products:

“In a side-by-side comparison of how shoppers are shopping at Walmart, Target and Amazon for the retailer’s own private label products, Walmart customers have the most interest in shopping Walmart-brand products. As the data show, 33% of Walmart shoppers purchase Walmart’s private label brands ‘very often,’ while 38% do so ‘somewhat often.’”

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