Walmart hypes private brands — PYMNTS.com

Rising costs are straining suppliers, consumers, and retailers alike. Analysts have noted, however, that Walmart’s successful private brands give Walmart an advantage in a tough economy:

Of the store-brand packaged goods purchased online in the U.S. in the final quarter of 2022, 43% came from Walmart’s website, the report said, citing data from research firm Numerator.

Interested in getting into the private brand segment? Want to pitch your products to Walmart? Our team can help. Schedule a consultation today.