Walmart holds firm with suppliers — Reuters.com

Walmart is asking suppliers to do their part in keeping costs down:

“To be sure, Walmart has the upper hand. Its own store brands, Great Value and Equate, compete directly with Unilever’s and P&G’s product lines in the United States. Forty-three percent of all purchases of store brand packaged goods made online in the U.S. were on Walmart.com, according to the research firm Numerator, which measured transactions for the last quarter of 2022.“

Walmart leadership is serious about keeping prices low: It’s a critical part of their brand! 8th & Walton can help you streamline your operations and control your costs. Contact us to schedule a consultation.