Walmart goes upscale — Reuters.com

Analysts are taking notice of Walmart’s entry into fashion brands and home decor:

“Walmart historically has marketed mostly its own brand of clothing: basic George t-shirts, shorts and pants, typically priced at $15 or less. But Incandela, a former Saks and Ralph Lauren executive, said Walmart’s research showed that 80% of its customers were purchasing higher-priced clothes elsewhere.“

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