Walmart expands into the Metaverse — VentureBeat.com

Walmart’s participation in the Metaverse now allows game players to purchase both virtual and physical items:

“Walmart sees the growth and expansion of virtual worlds as not only a chance to develop new ways to meet and engage with its customers, but also an opportunity to experiment with a new type of commerce — virtual commerce — one where customers can not only continue buying virtual goods, like clothing for their avatar, but now their real-world counterpart.“

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