Walmart connects with non-endemic advertisers — MarketingDive.com

Walmart Connect offers in-store advertising opportunities to Walmart suppliers as well as brands that don’t currently sell through Walmart or Walmart.com:

At the same time, Walmart Connect is beginning to offer offsite media to a selection of non-endemic advertisers, or businesses that do not sell through Walmart. Those include automotive, entertainment, financial services, quick-service restaurant and travel companies.

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