Walmart APIs power e.l.f. on Roblox — MarketingDive.com

Cosmetics company e.l.f is selling its products on Roblox, powered by Walmart APIs:

“The commerce integration is powered by Walmart’s APIs, the same technology allowing for real-world commerce within Walmart’s own Roblox experience, Walmart Discovered. Helping support other brands’ Roblox experiences could help Walmart strengthen its digital marketing muscles and grow its successful U.S. advertising business.“

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