Survey: Consumers increasingly concerned about food labeling– FoodDive.com

Consumers are reading food labels, but aren’t always convinced that they are getting the whole truth:

“Eighty-five percent of consumers consider ingredients to be a significant factor in their food purchasing decisions, according to the Trend to Table report from ingredients producer Ardent Mills. Additionally, 83% of consumers consistently check food labels, with three-quarters of them examining both the ingredient lists and nutrition profiles of food products.“

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