Consumers who don’t purchase sustainable products often have good reasons for their choices. Two major issues involve the high price tag of green products as well as a lack of information about the products themselves:
“Three in 10 (31%) respondents said the high cost of sustainable products is the biggest barrier to sustainable behavior change, and only 20% would definitely pay a premium for sustainable products. In addition, only 30% of respondents now avoid unsustainable brands, although 44% say they would ‘probably’ pay a premium for green products.“
P.S. Suppliers that support green initiatives and that produce sustainable products have a great future with Walmart. 8th & Walton’s experts can guide you. Book an appointment today.