Survey: Consumers cite cost, lack of information for their green skepticism —

Photo by Melanie Lim on Unsplash

Consumers who don’t purchase sustainable products often have good reasons for their choices. Two major issues involve the high price tag of green products as well as a lack of information about the products themselves:

Three in 10 (31%) respondents said the high cost of sustainable products is the biggest barrier to sustainable behavior change, and only 20% would definitely pay a premium for sustainable products. In addition, only 30% of respondents now avoid unsustainable brands, although 44% say they would ‘probably’ pay a premium for green products.

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