Study: Younger consumers interested in AI shopping experiences — PYMNTS.com

Many consumers are interested in AI assisted shopping, with younger people being most open to such experiences:

“The results reveal that a minority of consumers — 44% — is at least somewhat interested in integrating AI technologies into shopping experiences. Yet, that share rises to include more than half for younger generations, with 69% of Gen Z consumers and 54% of millennials and bridge millennials reporting that they are interested.“

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