Study: Social media users don’t trust social media shopping — ChainStoreAge.com

Photo by Samantha Gades on Unsplash

Social media users are wary of making purchases through social media shopping platforms:

U.S. social media users have a hard time trusting products sold through social media (53%), even many who fall within the Millennial and Gen Z age brackets (52%), according to Aibuy’s 2023 Social Media Shopping Report.

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