Study: Nearly 50% of young adults plan early holiday shopping — ChainStoreAge.com

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Over a quarter of holiday shoppers are considering beginning their shopping early, with nearly half of young adults planning to start working on their gift lists in early fall:

According to the latest survey figures from the Shopify-Gallup Holiday Shopper Pulse, more than one in four holiday shoppers (28%) would consider starting their shopping earlier than usual. Nearly half of young adult holiday shoppers (48%) said they would definitely or probably start earlier, defined as early fall.

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