Study delves into the lives of Walmart+ members — CivicScience.com

CivicScience recently published some fascinating insights into the lifestyle and habits of Walmart+ members:

Quarterly CivicScience data show that close to 10% of U.S. adults report they have a Walmart+ subscription, while 5% intend to join the program. Those numbers have largely remained stagnant after plateauing in 2022. Walmart+ subscription users exhibit distinctly different traits that make them stand out from other consumers.

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