Study: Consumers use smartphones in-store — ChainStoreAge.com

Many shoppers use their smart phones in-store to compare prices and check out product reviews:

“Popular information in-store shoppers research via smartphone include price comparisons (72%), customer reviews (69%) and detailed product descriptions (52%). In other data indicating that many consumers shop across channels, two-thirds (66%) of respondents have purchased an item online in the last 12 months that they previously only ever bought in-store.“

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