Shoppable media impacts TV shopping networks — PYMNTS.com

Analysts believe that the increase in “shoppable media” will have a negative impact on traditional home shopping networks such as QVC and HSN:

“Retailers are joining the mix as well. Walmart has tried shoppable livestreams, and Shein announced this month that it would launch its spring and summer collection via a shoppable livestream within its app.“

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