Report: Target considering loyalty program to rival Walmart & Amazon —

Photo by Shabaz Usmani on Unsplash

There are reports that Target is considering the development of a loyalty membership program similar to Walmart+ and Amazon Prime:

According to Bloomberg, Target is internally discussing a program known as “Project Trident” that would operate like Amazon Prime or Walmart+, providing benefits such as free delivery and fast delivery on eligible purchases for a monthly or annual fee.

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