Private label product sales expected to increase by 45% over six years — RetailWire.com

Private brand products continue to be hot sellers, and analysts predict even greater sales in the years to come:

“‘During the Spring and Summer Selling Show, private label was a hot topic. Attendees learned that store brands are estimated to grow approximately 40% over the next six years driven by competitive pricing, improved quality, and increased innovation. Through 2030, private label sales are forecast to grow nearly 6% annually, reaching sales of $462 billion,’ Sleter wrote.

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