Private brand products hit new sales record — StoreBrands.com

Photo by Phil Aicken on Unsplash

The sales of store brand goods increased significantly in 2024:

Private label products accounted for $271 billion in sales, an increase of $9 billion or 3.9% over 2023. The figures reflect sales from January 8, 2024, to December 29, 2024. Sales of national brand products grew by 1%.

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