Is Walmart’s acquisition of Vizio “disruptive” ? —

The media is paying close attention to Walmart’s decision to acquire SmartTV manufacturer Vizio. Some analysts are calling the move “disruptive.”

The deal hints at Walmart’s intention to harness the combined power of Vizio’s smart TVs and its own extensive customer data to create a formidable advertising platform. Vizio’s smart TVs, which collect data on viewer habits across cable TV and streaming services, will complement Walmart’s insight into consumer purchasing behavior, enabling highly targeted advertising campaigns. This synergy between viewing data and purchasing data could set a new standard for advertising efficacy in the streaming and retail sectors.

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