“Green hushing” protects suppliers — RetailWire.com

Photo by Appolinary Kalashnikova on Unsplash

Brands can come under fire for exaggerating green practices or not doing enough.  Some companies are now refraining from promoting or even disclosing their sustainability efforts:

If a company is falling behind ambitious goals or even sets overly-conservative goals, they may be called out. Those making claims also have to fend themselves against “greenwashing” or exaggerating their environmentally-friendly credentials.

P.S. Suppliers that support green initiatives and that produce sustainable products have a great future with Walmart. 8th & Walton’s experts can guide you.  Book an appointment today.