DTC deodorant brand Curie now in Walmart stores — RetailDive.com

Walmart has added yet another independent, DTC brand to its assortment:

“The partnership with Walmart follows Curie’s 2022 appearance on ABC’s “Shark Tank” where its founder, Sarah Moret, received a deal of $300,000 in return for 10% equity and 4% advisory fees from celebrity investors Barbara Corcoran and Mark Cuban.“

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