Discount shopping goes mainstream — RetailWire.com

Photo by Dollar Gill on Unsplash

Many analysts believe that the stigma surrounding shopping at discount stores is eroding due to a range of factors, including improved product quality and the opening of dollar stores in suburban areas:

Among households with six-figure incomes, 45% now shop at dollar stores, up from 39% one year ago, according to Morning Consult polling data reported by the Wall Street Journal.”

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