Consumers concerned about finances, private labels grow — ChainStoreAge.com

Consumers are concerned about their personal finances, something that may contribute to the increasing success of private-label brands:

“As consumers continued to watch their spending, private label brands saw another strong year in 2023, driven by all income brackets. Notable contributors to the growth in private label unit share include Walmart’s Great Value (+1.3B units versus last year), Aldi’s brands (+188M), Costco’s Kirkland Signature (+140M), Wakefern Food Corp.’s Bowl & Basket (+130M), and Trader Joe’s products (+129M).“

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