Can sustainability and profits co-exist? — RetailWire.com

It’s a dilemma for suppliers and retailers: Consumers are concerned about sustainability but are less willing to pay for sustainable goods over cheaper or more attractive options:

“A November 2022 NielsenIQ study found that 78% of consumers say that a sustainable lifestyle is important and another 30% are more likely to purchase products with sustainable credentials. However, businesses switching to more sustainable options have found that customers are reluctant to purchase these products when they cost more or look inferior to other options, according to Reuters.“

8th & Walton’s Walmart OTIF and Nova class will help you stay in compliance with Walmart’s OTIF standards.