Analysts on Walmart’s Text toShop — RetailWire.com

Walmart’s new Text to Shop service has generated a range of reactions from industry analysts, in part because a similar service failed five years ago:

“In a blog entry from January, Desirée Gosby, VP, emerging technology, Walmart Global Tech, and Dominique Essig, VP, Conversational Commerce, Store No8, said the company applied learnings from Jetblack to Text to Shop, a $50-per-month subscription service Walmart launched in 2018 that enabled shoppers to text message personal shoppers. The feature was shut down in 2020 reportedly after significant losses.“

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