Amazon’s Prime Day has expanded to four days, but Walmart is mounting a serious challenge with its own six-day deals event and a push for Walmart+ memberships. As US retail sales soften, both retailers are targeting value-seeking shoppers with deep discounts, especially on discretionary items. While Amazon leads in e-commerce and membership revenue, Walmart is leveraging its grocery strength and broader deal access to attract new customers.
Key Takeaways:
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Amazon remains the dominant force during this year’s extended Prime Day event, but Walmart is aggressively challenging with its own deals and a push for Walmart+ memberships.
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Walmart’s e-commerce gains, focus on groceries, and broad access to deals position it to capture cautious consumers seeking value amid declining retail sales.
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Both giants are leveraging membership models and deep discounts, but Amazon’s strength in discretionary categories and sheer sales volume keep it ahead for now.
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