Actress Tia Mowry launches new hair care line at Walmart — RetailDive.com

Walmart has become the retailer of choice for many celebrities looking to expand their brands into clothing, housewares, and beauty products. The latest celebrity to hop on this trend is Tia Mowry, who has launched her 4UbyTia natural hair care line exclusively through Walmart:

Walmart will distribute the hair care line across more than 2,800 of its U.S. locations and on its website. The hair care brand will also be available on the 4UbyTia.com site, per the announcement.

Celebrity partnerships attract new customers and a lot of retail industry attention. If you are a supplier looking to work smarter with your Walmart supplier, we can help. Set up a consultation today.