Despite their digital native status, Generation Z consumers desire a seamless blend of in-store and online grocery shopping experiences. While affordability and quality are critical, a strong digital presence, including user-friendly apps and websites, is crucial for grocers aiming to capture this demographic
Key Takeaways:
- Gen Z shoppers want an integrated omnichannel experience, valuing both physical stores and digital enhancements.
- User-friendly store apps and websites are critical for engaging Gen Z, often serving as the starting point for their grocery shopping.
- Price, quality, authenticity, and product availability are key factors influencing Gen Z’s grocery purchasing decisions and store loyalty.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
