FUNDAMENTALS OF DIGITAL MERCHANDISING FOR LEADERS
This 1-day workshop is aimed at retail and consumer brand leaders seeking to understand the fundamentals of digital retail, the evolving omnichannel consumer, and how to manage, lead, and organize an integrated omnichannel business unit for maximum effectiveness.
Dates & Locations
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You Will Learn
- Root ourselves in the fundamentals of digital retail and the modern
consumer - Contrast the legacy elements of world-class merchandising that
remain evergreen to those stemming from the growth of digital - Gain a working knowledge of the key elements of digital
merchandising - Discuss digital retail KPIs, measures of omnichannel retail
performance, and how digital performance is optimized - Touch upon the emerging digital-first retail organizational design
- Helping leaders to assess the current state of their businesses, and
how to begin their transformation into a digital-first business team
THIS CLASS RUNS FROM 9:00 A.M. TO 5 P.M CST
LIVE ONLINE WEBINAR WORKSHOP VIA ZOOM
PRICE: $650
Meet Your Teacher
Scott Benedict is an accomplished retail merchant, educator, consultant, author, advisory board member, keynote speaker, and digital retailing executive with more than 35 years of diverse experience spanning traditional brick-and-mortar retailing, eCommerce, omnichannel, and international retail merchandising and operations.
Scott was a founding member of Walmart’s first eCommerce team and served as the Director of Site Merchandising & Web Analytics for SamsClub.com, as well as senior roles at BestBuy.com and Groupon. He also served as an Executive Professor and the Director of the Center for Retailing Studies at Texas A&M University’s Mays Business School. He sat on the Advisory Boards for the Texas Retailers Association, the Dallas-Fort Worth Retail Executives Association, and the Northwest Arkansas Tech Summit. Scott also hosts a podcast series titled “The Digital Front Door” as a Contributor to Doing Business in Bentonville, an organization dedicated to promoting and educating the community on omnichannel retail.
Requirements and Notes
- This class is for Walmart or Sam’s suppliers.
- Each student must register; one participant per registration.
- During this class, no data is shared, confidentiality is maintained throughout, and proprietary materials of Walmart’s are not distributed.
- Content for this class is revised frequently — whenever changes or updates occur.
- Prior to class, you will be sent a Supplement with information pertinent to your class.
- Within three days after your class, you will receive a Certificate of Completion in your email. Many suppliers post this on LinkedIn because it keeps a profile fresh and exciting as well as up-to-date.
- 8th & Walton classes and seminars are exclusively for Walmart suppliers; only a supplier who works directly with Walmart may register.
- With its goal of improving content and presentation, 8th & Walton records each class. This is used strictly for its own edification and then only on an as needed basis. The recordings are not shared outside 8th & Walton. 8th & Walton always treats the privacy of its students, any comments students may make during class, and Walmart’s proprietary information with utmost respect.
- Students are not allowed to record using a note-taker. 8th & Walton values the privacy of its students and adheres to confidentiality always. We also honor proprietary information from Walmart. Furthermore, class materials are written and copyrighted by 8th & Walton, and recording them is an infringement of copyright laws.
- 8th & Walton, LLC, Bentonville, AR is in no way affiliated with or endorsed by Walmart or its affiliates. All references to Walmart, as well as its affiliates, trademarks, and brands, are not intended to imply that 8th & Walton LLC is a Walmart vehicle for advertising or any other commercial purposes. Retail Link® and Walmart Luminate™ are registered trademarks of Walmart.
Enroll Today!
$650